Senior Category Management Initiative (CMI)

Senior Category Management Initiative (CMI)

Bangkok, Thailand (Full-time)

As a Senior Category Management Initiative at Fastwork, you will lead the growth of key service categories by driving demand-side strategies, optimizing buyer conversion, and improving overall category performance. Youll use data and market insights to set strategic direction, then work cross-functionally to execute high-impact campaigns that grow GMV and user retention. This role requires a strong mix of strategic thinking, creative execution, and collaboration. Responsibilities Strategic Planning & Initiative Design

• Identify growth opportunities in high-potential or underperforming categories.
• Use data and market trends to set category direction and business priorities.
• Initiate category-level strategies that unlock demand and drive platform engagement.

Demand & Buyer Growth Execution

• Execute initiatives that drive traffic, boost conversion, and increase buyer retention across all touchpoints — from campaigns to in-app experience to offline activations, etc.
• Optimize inquiry-to-payment funnel in collaboration with product and marketing.
• Develop category content, promos, and buyer touchpoints to improve experience.

Cross-Functional Collaboration

• Work closely with KAMs to align supply-side strengths with buyer demand.
• Partner with marketing to deliver effective, category-specific communications.
• Coordinate with product and ops teams to improve category UX and purchase flow.

Project Ownership (Special Initiatives)

• Lead or co-lead strategic category pilots or projects with growth potential.
• Support cross-team initiatives related to platform-wide performance improvement.

Basic Qualifications

• Bachelors degree in Business, Marketing, or a related field.
• Minimum of 3 years of experience in the E-commerce or Tech Platform industry.
• Strong analytical and data-driven mindset; highly proficient in Excel.
• Excellent communication skills in both English and Thai, with confidence presenting to senior stakeholders.
• Self-motivated, results-oriented, and proactive with a high sense of ownership.
• Able to work under pressure and adapt quickly in a fast-paced environment.
• Detail-oriented with strong writing and problem-solving skills.

Preferred Qualifications

• Proven experience in category management, commercial growth strategy, or driving business initiative implementation.

Perks & Benefits Flat Structure

As we continue to grow fast, we strive to retain our culture where everyone is heard, contributes, and grows with the company.

Work-life Harmony

We believe that quality time outside of work is important to sustaining a healthy and happy lifestyle.

Remote Work

Hybrid-mode activated! It comes with the package: flexibility, focus and productivity!

️ Urban Office

One breath from Phrom Phong BTS. No sweat whatsoever! The office should also feel like a second home so we dedicated a lot of care and resources into building the best environment for you to wake up to every morning.

️ Fun Workshop

The best relationships are built over new experiences, thats why we have workshops filled with a range of activities for you to look forward to and enjoy.

️ Game Tournament

Its getting fun and competitive! Challenge doesnt only have to come from work. Own the championship and show the peeps how great of a gamer (and player) you are.

️ Group Insurance

Health comes first, we know, dont worry, weve got you covered.

️ Health & Wellness

Only a healthy army wins the war. We invest to take care of you from physical, mental and happiness-level. Adopted health & wellness applications plus activities to make sure everyone here is on cloud nine <3

️ Career Progression

Having full ownership and never stop exploring! We always make sure that everyone has the opportunity to lead and own. At Fastwork, youll never be just a number or a role, you will experience a career that makes the most of your passions and talents.