Senior Manager, Head of CRM

This position oversees all CRM functions - formulating CRM strategies & programs, building IMs overall consumer data management capability in order to utilize the data across all touch points of the business to maximize the retention & switching, up & cross selling for consumers in all product segments (Flagship, Non Flagship). This position is required to extensively collaborate with all key Partners to align CRM/CDM strategies and leverage mutual customer data segmentation to drive the business growth of both TSE & Partners. Role and Responsibilities. Strategize customer database management plan & consumer data-driven marketing campaigns for each customer & product segment by utilizing own CDM and partners CDM tools to drive business growth of TSE. Lead, coordinate, facilitate and manage all data-driven marketing activities to the target customers in each campaign from initiation of protocol through performance tracking. Manage data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities and targeted communications to help grow commercial opportunities. Identify potential customers, and utilize appropriate digital platforms for effective consumer engagement. Grow and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database to elevate their experience with the Samsung brand. Track conversion rates of initiatives, identify the issues & key learnings, then propose and execute improvement plans. Build strong relationship and develop co-partnership CDM campaigns with related partners to dial up awareness, consideration and conversion such as operators, key account partners, etc. Independently lead new data management initiatives and contribute towards process improvement, data standards and efficiency. Collaborate with internal departments i.e. category manager, sales team, and marketing communications as well as external agencies to ensure effective consumer data-driven marketing programs. Perform other duties as assigned by management /direct supervisor. Market / Channel complexity. In this highly competitive market situation & complexity, the data collection and the consistency in data-driven decision making and strategy formulation in CDM to effectively reach the consumer and convert the potential buyers into sales is vital to drive TSE business growth. Collaboration with channel partners is becoming a key success factor for TSE. This position will lead the negotiation with Partners (Operators, Key Account partners) on all CDM collaborations, covering all aspects from data analytics, customer segmentation, ROI, and execution which will lead to mutual business growth of TSE & Partners. Leadership Responsibilities. Ability to build positive internal & external relationships to command all stakeholders & partners towards a common goal to grow the business. Being a strategic & collaborative position, effective execution of cross-functional & departmental is crucial. A mentor to his/her junior CDM team members, providing advice and ensuring that their professional skills are continuously growing. Skills and Qualifications. **Qualifications / Key Skills Required**: Minimum 10 years experience in Customer Data Management, Customer Relationship Management, Data-Driven Digital Marketing Communication in a fast-paced and competitive market setting. A proven experienced leader in developing and delivering CRM/CDM strategies for a business resulting in an increase in business growth. Strong understanding in how to holistically manage customer engagement for business performance. Logical thinking with profound knowledge of customer segmentation and data analytics. Skills in identifying issues from numbers and putting up concrete plan for improvement. Good inter-personal skills to synchronize and collaborate with other related internal & external parties. Accountability and flexibility to changes. Able to prioritize on-hands jobs and work under pressure and timeline. Strong winning spirit and always want to achieve more. Proficiency in English (reading, writing & speaking).