Strategic Merchant Marketing - Assistant Manager

Responsible in achieving KPI and target set by Country Marketing Head & co-share key KPIs with operations team. **The day-to-day activities**: Understand business requirements from the merchant insights and merchant operation team. Drive merchant love and merchant retention strategy in Grabs ecosystem. Create campaigns and content via both offline or digital channels to drive merchants understandings and engagement. Work with the creative team to come up with creative approach and design marketing materials needed, including artwork, videos and ads copies. Co-ordinate with the performance marketing team to execute and monitor digital ads. Conduct content optimization to scale up the number of leads, resulting in lower CPL. Create communication strategy for existing merchant community to promote retention and engagement. Work closely with all merchant operation and communications teams across all verticals to execute campaigns. **The must haves**: Education: Must possess at least a Bachelors degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration. Branding marketing, online marketing, or performance marketing experience is preferred. **Relevant marketing experience**: At least 4 years of relevant marketing and strategic planning experience; FMCG experience, startup experience, or consulting experience is preferred. **Goal-oriented and can execute fast**: Track record of success in achieving targets on time in a rapid growth, start-up environment. **Relentlessly driven and seeks challenges**: Willingness to drive growth and able to embrace and tackle challenges. **Collaborative, team player**: Effective in engaging and influencing marketing and sales team members to achieve targets. **Resourceful and creative**: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the MEX community. **Highly detail-oriented**: Ensure the quality of all marketing materials and communications. **Good command in Thai and English**: Fluency in spoken and written English is preferred. Computer literacy, MS-office and other instant program. **Our Commitment**: We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique. About Grab: Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.