Senior Marketing Executive

**Job Description**: **Senior Marketing Executive** **Responsibilities: - ** - Assist Product Manager to initiate and develop branding campaigns, new route launch plans & year plans - Assist Senior Product Manager to develop and implement branding & marketing strategy & activity (ATL & BTL) for assigned routes and ancillary products to meet business objectives and KPIs - Coordinate with cross functions, agencies, partners to to implement/drive key actions & internal process related to his/her route or market and Support Sales & Distribution project - Understand behaviors / insight of travelers in the responsible market / route - Plan and implement weekly promotion aligning with Senior Product Manager - Update and monitor A&P budget & spending - Track data and develop regularly report and all related reports - Monitor route performance and competitive movement of the responsibility market to update team. Conduct market visit monthly to update market trend and propose action plan - Assist social media team on social media content and campaign **Requirements: - ** - Experience in marketing esp. in FMCG or e-commerce - Bachelor or Master degree in Marketing, Business administration, or other related fields - Agile, Opportunistic, Innovative, Net-savvy - Initiative and Flexible - Keens on numbers with high analytical skill - Work well under pressure - Fluent command in English and Chinese will be an advantage - Available to work at Don Mueng area **We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.