Marketing Manager - Lemon8 Thailand

**About Us**: Founded in 2012, ByteDances mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, Resso and now Lemon8, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. **About Lemon8**: Lemon8 is a social media platform with various content focuses, such as fashion, beauty, food, travel, lifestyle, recipe and more to come. Video and "photo albums + text" are the main content formats. Users post informative content such as product recommendations and share ideas around home decoration, hairstyle, travel, recipes and so much more to inspire. **Responsibilities**: - Working closely with Marketing intelligence team/research agency to conduct regular market insight analysis on brand health tracking and user qualitative research to abstract the local insight to feed in biz needs and support the marketing campaign - Initiate projects to promote app functions or content from marketing perspective by working with cross-functional teams together. Track project core progress, performance and recap. - Plan for regular local marketing campaigns based on calendar by leveraging in-app resources and external media to achieve quantitative results. - Actively seek the the partnership opportunities based on the business needs (especially from beauty and fashion industry) ,media publications, etc. - Leverage the local network/resources to support biz team to recruit the content creator/content or offline events launching (such as shopping mall roadshow, booth, flash mob exhibition, etc. ) - Bachelor degree or above with 3-5 years of working experience in marketing communications or related field. Background in other tech companies is highly preferred. - Comfortable to work in a fast paced environment and having constant teamwork with cross-functional teams and with great communication skills. - Proficient in spoken/written English to work with the international team. - Comprehensive understanding of the content, creators, social-community. Fashion/cosmetics/lifestyle industry experience is highly preferred. - Data-driven and result-oriented mindset with strong passion in building a diverse and positive brand image. - Be able to come up with an independent marketing execution plan and metrics to achieve based on local insights and in-depth rationale, also to ensure the timely delivery and insightful recap analysis. - Chinese speaking is not required but preferred as the role will have some stakeholders based in China. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldnt be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.